Fashionable women, dark-haired Saudis and blonde eastern Europeans alike, fill the gold-trimmed halls of Riyadh’s Ritz-Carlton Hotel, marking the start of Saudi Arabia’s first-ever fashion week.

Models and makeup artists preparing for the inaugural Saudi episode of Arab fashion week said they are feeling excited.

Strict social restrictions have eased dramatically under Crown Prince Mohammed Bin Salman.Reception is open to men and cameras, but only women are permitted at catwalk events and outside photography is barred.

Lebanese designer Naja Saade came to Riyadh to display his couture collection.
By bringing talent from Europe and placing international brands on the same catwalk as Arab brands is to elevate local fashion designers.