National Institute of Folk and Traditional Heritage (Lok Virsa) Mandwa Film Club would organize screening of classic film “Talash” 1976 at its media centre.
Film “Talash” was directed and produced by Pervaiz Malik.Pervaiz Malik’s film titles ranged from Talash and Ehsaan to Doraha, Soghat, Anmol, Bushman, Pehchaan, Arman, Sachai, Pakeeza, Qurbani and Gumnam.
Many of his films celebrated silver and golden jubilees at Karachi and Lahore. He was honoured with several awards, including Pride of Performance by the president.
‘Talash’ was released in January 1976. The mid-seventies offered a boom for film business. Over hundred films were produced that year. Pervaiz Malik was competing with director Nazar Shabab’s Shabana, Iqbal Yousaf’s remake of Godfather Andaata and actress Sangeeta’s directorial debut Society Girl. Notwithstanding these box office winners, ‘Talash’ played well at the box office and won favourable press reviews.
With story and dialogue by Masroor Anwar and screenplay by Pervaiz Malik himself, this was age old ancient lost-and-found formula which must begin and conclude here with the song ‘Pyar Ki Aag’. Apart from multi-star cast, composer Nisar Bazmi’s score was a major highlight of ‘Talash’ with top of the chart melodies: ‘Pyar ki aag nighaoon mey’, ‘Kuch mehangai ney luta’ and ‘Dekha jo mera jalwa’ All in all,
‘Talash’ brought mixed bag of average entertainment which was supposed to be in demand then. Looking back, the film must be reviewed from what film goers wanted in January 1976-“Talash”.